Using Social Media To Influence Product Strategy — New Poll Coming April 27!
Just a quick announcement: a new consumer product strategy survey will be launching tomorrow! The survey addresses how companies are using social media to influence product strategy: whether companies do so, what kind of processes they have in place, and the general attitude about using social media in this way. Participants will receive a copy of the research report sharing the results of the survey.
I'll post again once the link is live; in the meantime, if you'd like to receive a direct invitation or set up a time to chat with me about how your company uses social tools in this way (or why your company doesn't!), please shoot me a note at dwilliams at forrester dot com.