Forrester’s Consumer Forum is less than a month away. I am very much looking forward to the forum and wanted to call your attention to this worthy industry event.
I’ve been involved with the development of the Interactive Marketing track, and the topics and speakers we’ve arranged will be interesting and informative. I’ll be presenting about Social Media Marketing ROI and the Balanced Scorecard. Melissa Parrish will lead an excellent panel on how marketers can empower employees throughout the enterprise with social media; her panel includes leaders from Dell, salesforce.com, and IBM. Forrester’s Joanna O’Connell will present new data and guidance on how marketers are improving their online ad targeting versus the same old “Spray and Pray” approach. And Zena Weist of H&R Block will share how her organization changed strategic direction from a social media marketing push mentality to addressing client needs in the social sphere.
Other than the Interactive Marketing track, there are other tracks that may be of interest to you, including Customer Intelligence & Marketing Leadership, Consumer Product Strategy, eBusiness & Channel Strategy, and Market Research (not to mention keynotes by people like Forrester's Josh Bernoff, Perry Cooper of the NHL and Erich Marx from Nissan North America).
The Consumer Forum will be held October 28 and 29 in Chicago. One of the greatest benefits of attending is the networking that happens at Forrester forums, so if you’re planning to attend, please let me know and hopefully we can find some time to chat. If you have questions about the upcoming Forrester Consumer Forum, please feel free to ask them here. And finally, if you want more information or might consider registering, click here for details.