Mobilize Your Collaboration Strategy
Here's the 411 on that:
1. We published a new report called, you guess it, "Mobilize Your Collaboration Strategy." It describes eight collaboration apps that employees need, crave, want, and are getting (with or without your support) on the mobile devices.
2. We also make the argument that client/server is the wrong architecture to deliver mobile collaboration apps to a workforce already expert in iPhone, iPad, Android, and BlackBerry and trained by Angry Birds and Google Maps. The right architecture is the mobile app Internet — read more about that here. See our complete analysis and a forecast of the size of the mobile apps & services market in a Forrester report here.
3. Our Content & Collaboration IT clients have found this report and presentation a good way to introduce mobile strategy and the mobile app Internet to their teams. (We've delivered it a half a dozen times in the past few weeks.)
4. The media has found this interesting enough to write about it. (ReadWriteWeb, CIO UK, and GigaOM included.)
5. We found it interesting enough to evaluate 13 vendors (Adobe, AT&T, Box, Cisco, Citrix, Dropbox, Evernote, Google, IBM, Salesforce, SugarSync, Skype, and Yammer) that build mobile collaboration apps on any mobile platform. That report, "The Forrester Wave: Mobile Collaboration, Q3, 2011," is coming in early August now available.
What mobile collaboration apps are you running? Does the cloud play a role in delivering it? Love to hear about it.
Why The Cloud Is Better Suited To Mobile Collaboration Experiences
Updated, Oct. 17, 2011: Please join me for a free webinar on Friday, October 21 at 11 am ET in which I'll be talking in more depth on mobile collaboration and how tablets and smartphones are reengineering your business.