Event Season Has Sprung
For many, spring brings visions of robins, tulips, Easter bunnies, and longer days. For Forrester analysts, it marks the beginning of what I like to call "event season," which officially kicks off with Forrester's Tech Sales Enablement Forum. This event takes place at the lovely Palace Hotel in San Francisco on March 19-20. For those attending, you may catch me during one of the Q&A sessions on Tuesday. Come say "hi" if you spot me there! And better yet…mention that you read this blog 🙂
In April, we have the Forrester Marketing Leadership Forum in Los Angeles on April 19 – April 20. I will be presenting with other Forrester colleagues at the Tech Marketer track session on April 19. And I am planning a special "tweet jam" that week to discuss many of the topics from the event. Stay tuned!
On May 8, I am the keynote speaker for Ragan's "Advanced Social Media Strategies Conference" at the Cisco campus. I am very excited about this event, and will be talking about "the New Age of Social"…and what it means to PR, marketing and communications professionals.
So who said that events do not matter? Not us! BT buyers are still highly influenced by physical events and they are the #2 top tactic used by tech marketers to engage with prospects and customers. As you can see, I will be spending much of my time at events in the upcoming months and look forward to the live interaction, networking, and collaboration that often takes place.
And when you don't catch me at a physical event, be sure to check out one of my upcoming webcasts. On Wed, March 21, I will be participating in a webcast with ON24 about….virtual events! Virtual events are very influential to tech marketers who are in the "select" stage of their technology adoption cycle. They are a great complement to physical events. Savvy tech marketers should consider adding virtual events to their social media mix.
Hope some of you will join us for one (or more!) of these exciting events this spring!