B2B Marketers, Get Inspired By Our 2012 Groundswell Award Winners!
Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and B2B Groundswell Awards winners and finalists! One of my most enjoyable tasks as a Forrester analyst is reviewing all of the Groundswell awards submissions. And I know many of you also look forward to seeing the innovative approaches that other B2B companies use to listen to and engage with customers. This year, we received 45 entries and we judged submissions across seven categories: Listening, Talking, Energizing, Spreading, Supporting, Embracing and Mobile.
Winner: London 2012 Olympics And Paralympics Social Media Listening by Cisco Systems
Winner: SmartBear Gets Smart on Social by SmartBear Software
Finalist: Doug Serena, CIO docudrama by Serena Software, Inc
Finalist: Content Curation Of The SAP TechEd Conference
Finalist: IBM Big Data "Social Surround"
Winner: Create Now — Adobe Creative Cloud Launch Social Activation by Adobe
Finalist: EMC's RAMP Energizes User Engagement By 21% With Gamification
Winner: Using Gamification To Drive Software Trial Adoption By Autodesk And Badgeville
Winner: The element14 Community By Premier Farnell
Finalist: Building A Better Inbound Marketing Machine — How To Amplify Your Impact by Marketo
Finalist: Engine Yard Energizes Their Support Community
Winner: Fostering CXO Intimacy and Growth by HCL Technologies