You may have noticed that over the last several months, Forrester analysts have been writing “playbooks,” which are holistic overviews of various aspects of our respective coverage areas. In the retail eCommerce world, we’ve released a few chapters:
Landscape: The eCommerce Juggarnaut Dominates Retail, which reviews the growth and current size of web retail.
Vision: The New Paradigm Of Retail, which discusses how we expect retail to evolve in the years to come.
Assessment: Rank Yourself With The eBusiness Maturity Model, which discusses different opportunities for different types of companies.
In the months to come, we will fill out the rest of the playbook with overviews of tactics, technologies, and metrics to support different organizations, whether they are just beginning their eCommerce journey and looking to build a business case or whether they are advanced sophisticates looking to improve their businesses even further.
We’re open to feedback and look forward to hearing your thoughts on questions you may like to see addressed in this playbook.