SXSW Interactive starts tomorrow! Are you making the trek to Austin? If so, please join me for a book reading and short presentation about the ideas in Outside In: The Power of Putting Customers at the Center of Your Business. In addition to outlining the business benefits of improving your customer experience, I’ll discuss the critical role that marketers play in shaping customers’ perceptions and propelling companies to their full customer experience potential. If you’ve already got a copy of Outside In, bring it with you – or buy one in the SXSW bookstore – and then head to the book signing immediately following my talk. Here are the session details:

Putting Customers at the Center of Your Business

Sunday, March 10, 11:00 – 11:20 AM

Book signing from 11:30 – 11:50 AM

Please also check out these sessions from my Forrester colleagues Nate Elliott, Sarah Rotman Epps, and James McQuivey:

Affinity, Intent, and the War for Marketing Dollars

Sunday, March 10, 5:00 – 6:00 PM

Nate Elliott

Wearables: Moving from Niche to Mainstream

Monday, March 11, 3:45 – 4:00 PM

Sarah Rotman Epps

The Next Disruption

Monday, March 11, from 5:45 – 6:00 PM

James McQuivey

Book signing from 6:10 – 6:30 PM

We look forward to seeing you in Austin!