Maybe it’s time to change to your web content management (WCM) strategy. WCM systems have been around since the dawn of the Web in the 1990s, but have evolved and undergone significant enhancements in the past few years to support the dazzling digital experiences customers have come to expect. No one knows this better than Forrester Senior Analyst David Aponovich, an expert on WCM and digital experience. David is coauthor, along with Stephen Powers, of The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013. Vendor WCM solutions evaluated include Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, Oracle, OpenText, SDL, and Sitecore.
Listen to this episode of Forrester TechnoPolitics to learn, from David, how the future of WCM is evolving and what vendors are doing to create it.