Sales Enablement Forum Debrief for B2B Marketers
Wow! It may have taken place eight days ago, but I am still exhausted — and also exhilarated. In all modesty, we held a great Sales Enablement Forum in Scottsdale, Arizona last week. Nearly 350 attendees enjoyed presentations from 34 different speakers, including many industry practitioners, as well the opportunity to meet 21 sponsoring companies. As I promised you a few months ago, the agenda was equally strong around B2B marketing topics. For those of you who did not make it, here is a short recap on the Sales Enablement landing page of what we covered in the two days.
A note: I opened the event by announcing our upcoming transition from the sales enablement role to the much more strategic B2B marketing role, scheduled to take effect on the Forrester website in April. Our sales enablement research will continue as planned within this new role, but it will be read by a much broader audience, including, I assume, many of you Marketing Leaders. And, after all, most SE professionals sit in marketing anyway. I will go into this change in more detail over the next few weeks.
Finally, I invited all attendees to put our next Forum on their calendars — in Miami in October 2016. While this Forum will be a bigger event and target the broader B2B marketing role, we will have at least one clear track focused on the sales enablement topics we discussed in Scottsdale. I look forward to seeing you there.
Always keeping you informed! Peter