2016 is looking busy for eBusiness professionals, who hold an increasingly important role as digital leaders in their organizations. They’ve been in strategic and operational roles, driving digital transformation throughout their companies. Their hand in new developments such as digital store or branch, mobile and the Internet of Things (IoT) proves that this role is core to productive, current, and rapidly evolving firm.
In 2016, Forrester believes that:
■ Top digital leaders will get poached by other firms. As lagging firms wake up to the current competitive reality in 2016, they will actively look to those leading digital transformation in the service of customer obsession to find top talent. And they’ll be looking across verticals — not just within their own competitive set.
■ Mobile takes business beyond digital channels, roles, and responsibilities. Only 4% of the executives we surveyed have the organization, technology, and talent to engage consumers proactively in their mobile moments, but 14% aspire to do so. To address this gap, many companies will create mobile centers of excellence where digital leaders will be key players. In this role, they will orchestrate the use of mobile throughout the organization, driving cross-role collaboration.
■ Digital ecosystems will accelerate — particularly with mobile. As more organizations look to serve their customers across multiple touchpoints and an evolving journey, digital pros will help tie them together via partner ecosystems. These ecosystems will connect with customers across their personal ecosystems. For example, digital pros will create new partnerships with mobile platforms as consumers spend time in fewer apps.
In the report “Predictions 2016: eBiz Pros’ Influence Rises”, Forrester dives into the forward-looking trends in eBusiness and digital transformation. As always, please set up an inquiry with me to discuss your firm’s eBusiness future in greater detail.