predictions
Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.
Insights
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Predictions 2027: Humans Reclaim Content Creation; Machines Dominate Content Consumption
Frequently Asked Questions
What are Forrester’s predictions?
Forrester’s predictions identify significant trends and developments that business and technology leaders should prepare for in the year ahead. They highlight emerging opportunities, risks, and market shifts that could influence organizational strategies, investments, customer relationships, and operating priorities.
What topics do Forrester’s predictions cover?
Forrester publishes predictions across industries and business functions, including artificial intelligence, emerging technology, cybersecurity, customer experience, consumer behavior, B2B marketing and sales, financial services, healthcare, retail, commerce, enterprise software, and the future of work.
How are Forrester’s predictions developed?
Forrester’s predictions draw on its analysts’ research, market expertise, data, client conversations, and observations of business, customer, and technology trends. Analysts assess which developments are likely to become especially important and explain their potential implications for leaders and organizations.
How can business leaders use Forrester’s predictions?
Leaders can use the predictions to challenge existing assumptions, inform strategic planning, identify emerging risks, and evaluate investment priorities. They can also help teams explore different scenarios and determine which capabilities, partnerships, or operating changes may be needed to respond effectively.
Are Forrester’s predictions guarantees about what will happen?
No. Predictions are informed assessments of likely developments rather than guarantees. Their value lies in helping leaders anticipate change, consider plausible outcomes, and prepare flexible responses. Organizations should interpret each prediction in the context of their own market, customers, strategy, and risk tolerance.
How does Forrester help organizations act on emerging trends?
Forrester helps business and technology leaders translate emerging trends into practical decisions. Its predictions, research, data, frameworks, market evaluations, and advisory services help organizations assess potential impact, prioritize actions, manage uncertainty, and adapt their strategies as conditions evolve.