Data Digest: Just A Handful Of Apps Account For Nearly All App Time On Smartphones
Today, consumers spend most of their time on smartphones using apps – and just five apps account for 88% of the time they spend using downloaded apps. For the average US smartphone owner, those apps are Facebook, YouTube, Instagram, Gmail, and FB Messenger. And although smartphone owners use about 24 unique apps in a given month, the remaining 19 command just a small slice of users' time.
Nicole Dvorak is a data scientist serving all roles. Follow her on Twitter at @NicoleLDvorak.
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