So do we. And we’re asking for your help to do so.
Forrester has shown that making customers the center of your world makes a difference. As Shar VanBoskirk writes in her "How To Launch Customer Obsession" blog post: ‘Good things come from customer obsession. Employee satisfaction, customer satisfaction, and revenue growth all improve as companies become more customer obsessed.’
While we have some well-informed opinions, we don’t yet have a statistical base that correlates B2B marketing practices in strategy, technology, analytics, etc. to the characteristics that distinguish customer-obsessed companies. We’d like to rectify this by surveying you about your customer-obsession and related marketing attributes.
If you’d like to help, link here. Responding to this survey should only take 15 minutes of your time. Survey closes June 20, 2017 — so please take a moment now.
Yes, you’ll get a report immediately after completing the survey.
Yes, you’ll also get the topline results of this study.
Yes, we expect it to be pretty helpful.