Aaron Katz

VP, Research Director

Forrester Bio

Author Insights

Blog

Bridge The Trust Gap Between AI And Impact

Brandon Purcell September 14, 2022
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
Blog

Get AI Right With AI Service Providers

Aaron Katz September 13, 2022
AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the computer-generated rapper that was dropped by its record label over racist stereotypes. To apply AI successfully, you not only need to get the data and modeling […]
Blog

The Insights Beat: This Summer, Take A Trip To Insights Capabilities Paradise

Aaron Katz June 24, 2022
Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities. In this edition of the Insights Beat, we will cannonball into the business insights team’s […]
Blog

Data Into Dollars: Can You Turn Your Data Into Revenue?

Aaron Katz June 2, 2022
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.