Brad Haag

Senior Analyst

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Build Trust In Marketing Measurement With A Data Strategy

Brad Haag 2 days ago
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important. But a gap exists between those who are most confident and everyone else, driven primarily by inconsistent data quality, too many metrics to measure, and too […]
Blog

Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger

Brad Haag April 7, 2025
While B2C marketers are confident in their ability to measure impact, trends in marketing analytics aren't making it any easier. Find out why in this preview of a new report on the state of B2C marketing measurement.
Blog

Is Google’s Meridian The Right Open-Source MMM Solution For You?

Brad Haag January 31, 2025
On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub.