Brad Haag
Senior Analyst

Author Insights
Blog
Build Trust In Marketing Measurement With A Data Strategy
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important. But a gap exists between those who are most confident and everyone else, driven primarily by inconsistent data quality, too many metrics to measure, and too […]
Blog
Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger
While B2C marketers are confident in their ability to measure impact, trends in marketing analytics aren't making it any easier. Find out why in this preview of a new report on the state of B2C marketing measurement.
Blog
Is Google’s Meridian The Right Open-Source MMM Solution For You?
On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub.