Dave Frankland
VP, Research Director
Author Insights
Blog
Hello, GTM Singularity: Turn Ideas Into Action At B2B Summit North America
Buyer autonomy and the prevalence of AI are collapsing go-to-market fault lines. This isn’t just a catalyst to change — it’s an opportunity to reset with a new, resilient, and connected GTM approach.
Blog
Five Takeaways From B2B Summit North America 2025 To Help You Master Buying Mayhem
The B2B buying game has changed, and as marketing, sales, customer, and product leaders scramble to keep up, the mayhem is real. Get five key takeaways from the event mainstage that can help B2B professionals as they head into planning for the rest of the year.
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B2B Summit North America
Upcoming Webinars
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“Learn Best Practices, Hear Ideas, And Just Get Motivated” — B2B Summit Attendees Share Why You Should Attend
What makes Forrester’s B2B Summit the premier gathering for marketing, sales, product, and customer success pros? We asked past attendees to find out.
Blog
Not All Alignment Is Equal: Achieve Alignment That Drives Growth
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.