Greg Zorella

Principal Analyst

Forrester Bio

Author Insights

Blog

IT’s Time To Talk Budgeting

Greg Zorella 6 days ago
Tech leaders with unlimited resources can spend on whatever they like. Those in the real world must take budgets into careful consideration and find ways to maximize the value of their available funds. Learn the three questions they must answer to build a budget that maximizes impact.
Blog

Are You Ready To Rethink How You Manage Tech Spend?

Greg Zorella October 6, 2025
According to Forrester’s Priorities Survey, 2025, almost 30% of enterprises exceeded their IT budgets in 2024, indicating a strategic failure beyond mere budgeting issues. Find out how high-performance IT organizations are merging FinOps and IT finance to manage technology spend more effectively.
Blog

Investitionsschwerpunkte der Tech-Führungskräfte 2026

Greg Zorella 8 September 2025
Für Führungskräfte im Technologiebereich, die einen Budgetplan für 2026 erstellen möchten, ist die Lage unklar. Erfahren Sie, wo IT-Organisationen investieren und wie Einsparungen Experimente fördern können.
Blog

Quels Seront Les Investissements Des Leaders De La Technologie En 2026 ?

Greg Zorella 29 Août 2025
Pour les dirigeants technologiques qui cherchent à élaborer un plan d’investissement pour 2026, la situation reste incertaine. Découvrez où la majorité des organisations IT prévoient d’investir l’année prochaine, et dans quels domaines vous pourriez réduire les dépenses afin de financer davantage d’expérimentations technologiques au cours de l’année à venir.
Blog

Embed IT Finance To Improve IT Spend Management

Greg Zorella August 4, 2025
A recent Forrester survey found enterprises with IT finance teams reporting into an IT org were 18% more likely to have high visibility into tech spend than those where IT finance reported into a finance org. Get four tips on how to encourage this embeddedness in your organization.
Blog

Where Technology Executives Will Be Investing In 2026

Greg Zorella July 15, 2025
For technology executives trying to build an investment plan for 2026, the picture is unclear. Find out where most IT organizations will be investing next year and where you may be able to scale back to fund more experimentation in the year ahead.
Blog

What IT Financial Management Success Looks Like

Greg Zorella June 20, 2025
IT professionals have better things to do than get in the weeds with finance. But as enterprises have become more focused on the ROI of their IT investments, finance and IT have become inextricably linked. This is where IT financial management can help.
Blog

FinOps X Recap — AI, Scopes, And FOCUS 1.2

Tracy Woo June 9, 2025
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog

Introducing Forrester’s IT Spend Management Framework

Frederic Giron June 2, 2025
Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive.