Purpose-Built Tools Fuel The Customer Success Growth Engine
Just like a well-tuned engine operating at peak performance needs the right fuel, so too do customer success (CS) teams rely on purpose-built tools to run in top form. But many of today’s customer success teams are expected to rely on cobbled-together software solutions that are ill-equipped to support their work, forcing them to find workarounds that take time away from more strategic activities.
To turn CS into a growth engine, they must have the fuel they need for their mechanisms to run efficiently. The right technology allows CS managers to quickly meet customer needs and meet their changing business goals with adaptivity, creativity, and resilience. A spreadsheet cannot do that.
As you consider tools for your CS team, you may need to know where to begin. Forrester clients can access the following list of current — and upcoming — research, and clients and non-clients can learn more at our events.
- Customer Success Teams Fail To Reach Their Potential Without Purpose-Built Technology. This report explains why CS teams need software that supports their work and enables growth at scale.
- The Customer Success Platforms Landscape, Q2 2023 (upcoming). This Landscape will provide customer success and other revenue leaders an overview of the market and a breakdown of which vendors support which use cases.
- The Forrester Wave™: Customer Success Platforms, Q4 2023 (upcoming). This Forrester Wave™ evaluation will provide a side-by-side comparison of top providers in the customer success platforms market. The Forrester Wave uses a transparent methodology to compare the players in this space so that you can make well-informed decisions without spending months doing your own research.
- B2B Summit North America event. I’ll be sharing more on why CS teams need purpose-built tools in a breakout session at B2B Summit this June.
Registration for B2B Summit North America is open. Come join us in Austin, Texas, June 5–7, for three days of value-packed sessions centered around our theme of “Adapt. Act. Grow. Defy uncertainty with consistent, scalable, B2B growth.” We’re excited! We hope to see you there.