Vasupradha Srinivasan

Principal Analyst

Forrester Bio

Author Insights


It’s Time To Be More Strategic About AI In Customer Service

Vasupradha Srinivasan April 29, 2024
To truly unleash the potential of AI, there needs to be a fundamental shift in how we infuse AI into customer service. Learn more in this preview of our upcoming CX Summit APAC event next month.

Announcing The Forrester Wave™: Insights-Driven Business Process Outsourcing, Q4 2020

Leslie Joseph December 2, 2020
Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.

Contact Centers Reacted To COVID-19 Quite Well — It’s Now Time To Institutionalize The Best Practices

Vasupradha Srinivasan September 4, 2020
Contact centers have met COVID-19 challenges with impressive agility and tenacity. Their next step is to apply the lessons from the crisis to build brand-new operational blueprints.

Differentiate With Customer Service For Marketing Success In The New Normal

Vasupradha Srinivasan August 19, 2020
Customer service today breaks the barriers of pre- and post-sale engagements. Thanks to digital adoption and omnichannel engagement strategies, customer service activities span the entire customer lifecycle. Customers make no differentiation on whether they are seeking support before or after a purchase journey and expect a consistent experience with every interaction. Consequently, customer service has also established itself as an active channel capable of creating incremental revenue streams for every business.

Contact Centers During COVID-19

Vasupradha Srinivasan July 27, 2020


Help Your Chatbots Break The Scale Barrier In 2020

Vasupradha Srinivasan January 29, 2020
My first interaction with a chatbot was seven years ago. A comical avatar popped up when I was trying to renew my auto insurance and offered help. But help it did not. I still gave the brand brownie points for trying to engage, because back then it was a novelty. But we can all agree […]