B2B Sales and Marketing Haikus
It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.
It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.
Count the hand-raisers
that fuel the demand engine
track outbound inbound
• • •
Nurture to handoff
a dweller on the threshold
receiving function
• • •
Sales accepted leads
service-level agreements
I’m pipeline-worthy
• • •
The waterfall’s end
opportunity to close
start a new journey