It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.

It’s about time there are haikus dedicated to B2B sales and marketing. In this first installment, I address the four primary phases of our rearchitected SiriusDecisions Demand Waterfall: Inquiry, Marketing Qualification, Sales Qualification and Close.

 

Count the hand-raisers

that fuel the demand engine

track outbound inbound

• • •

Nurture to handoff

a dweller on the threshold

receiving function

• • •

Sales accepted leads

service-level agreements

I’m pipeline-worthy

• • •

The waterfall’s end

opportunity to close

start a new journey