NFTs

Insights

Podcast

Will Web3 Live Up To Its Promise?

What It Means May 19, 2022
Web3 proponents have a grand vision of a fairer internet. But will it ever become reality? VP, Principal Analyst Martha Bennett examines both sides of this complex question.
Blog

NFTs: Fun Stocking Stuffers Or A Lump Of Coal?

Sucharita Kodali March 3, 2022
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]