CMOs See New and Changing B2B Marketing Roles

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel. Yet, our client interactions reveal these increases […]

It’s mathematically obvious to apply AI to advertising, but its efficiencies can come at the expense of advertisers’ control and transparency. Learn more about how AI benefits the advertising process and why advertisers must curate AI.