Laura Hunnicutt, General Manager Delta.com & self-service said it best, when she said "You come to a point where you decide what you’ve got to do, and press through those fears" regarding Delta’s entrance into corporate blogging.
On the company’s journey to figure out how to get consumers to reconsider the brand, Delta decided they needed to be modern and more importantly, relevant today. From a brand strategy standpoint, "Every moment matters" meant more than just time-saving, but time-enhancing.
The realization Delta had that "they can’t do it alone" and needs its customer to understand what he needs directly is a great reason and objective for using specific social media. Discussion forums, blogs, and public/private communities are all great ways to directly communicate with your customers.
One of the many takeaways for today: You have to evolve with the times.