In the age of the customer, marketers face three acute strategic and operational challenges: how to powerfully and consistently connect with distracted, empowered customers; how to deeply engage with customers once you make that connection; and how to consistently deliver on customer obsession throughout your organization. In China, this is even more critical and challenging for marketing leaders, as they face the most digitalized and mobile consumers in the world — 90% of the metro Chinese online adult population used a smartphone as their primary phone in 2014, according to Forrester’s Consumer Technographics® data. At the same time, China has emerged as the world’s largest eCommerce market, estimated at $440 billion in 2014 and expected to grow at a compound annual rate of 19.9%, topping $1 trillion by 2019.
With this in mind, we are kicking off our third annual Summit for Marketing Leaders in Shanghai on March 25, 2015. The agenda will focus on real-world solutions to each of these critical challenges — taking into consideration the China context, where traditional retailers and brands are far from prepared for the age of the customer, and emerging digital service and platform providers are actively disrupting businesses.
Our program will deliver outcome-oriented analysis and advice, driven by Forrester’s latest research and detailed case studies from industry leaders in China and around the world. Learn how to:
- Master the key concepts and skills for brand leadership across the age of the customer.
- Create seamless brand experiences across the digital and physical divide.
- Lead a customer-obsessed marketing organization.
As the Summit host, I’m pleased to invite you to join our fantastic lineup of Forrester analysts, speakers, and sponsors who will present the latest ideas, trends, and research on digital business transformation relevant to the China market. We are honored to have on board as guest speakers Dirk Eschenbacher, creative director and CMO at Zanadu, and Paul Cobban, managing director and COO for technology and operations at DBS Bank. They will share their experience in transforming their organizations to better connect, engage and deliver in the digital age of the customer.
For more information and to register, please visit our Summit website here. If you would like to get involved in the event, please feel free to reach out to me at email@example.com. Stay tuned for our real-time event updates by following the hashtag #ForrForum on Twitter and Weibo.
We look forward to seeing you in Shanghai this March!