Recently you’ve heard and seen a lot about a new concept — CORE — where we at Forrester think interactive marketing is heading. CORE is a four part concept that states that to compete in the digital future marketers must: 1) customize marketing experiences; 2) optimize decisions and processes; 3) respond to changing marketing conditions; and 4) empower staff and customers to advocate for you.
If you're interested in hearing about how you and your peers can move from one phase of CORE to the next, join me (@melissarparrish) and other interactive marketers on Twitter next Tuesday, May 10, at 2 p.m. US Eastern Time. To participate, just follow the hashtag #IMChat. Joining me will be Forrester analysts Shar Vanboskirk, Sean Corcoran (@SeanCor), and Elizabeth Shaw (@shaw_smith2) — and interactive marketers from FedEx who will tell us how they've implemented CORE.
Here are some of the questions we'll be discussing during next week’s TweetJam:
- After taking the CORE diagnostic test (included below), what surprised you?
- What one aspect of CORE is most urgent for you to prioritize?
- How do you think your industry or company type (B2B versus B2C) impacts your prioritization?
- How can you go about implementing CORE? How long will it take? Will you create an action plan first or dive right in?
- What does this mean for your current staffing? Will you need to find more talent or a new partner?
All of us on Forrester’s research team for interactive marketers hope to make this a regular event, so please come with thoughts, questions, and feedback!
To learn more about CORE, check out the following resources:
Forrester clients: The Future Of Interactive Marketing
Please take Forrester’s diagnostic to determine what efforts you’re already working toward and what you need to focus on to start your CORE strategy.