Blog
Our recent survey of 21 organizations reveals a familiar tension: Intelligence teams remain lean, yet their remit spans an expanding universe of stakeholders across strategy, product innovation, and go-to-market functions. These stakeholders seek a wide range of information and analyses — from competitive moves to market shifts and buyer expectations. We uncovered the following: 1. […]
Blog
B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need smarter, faster, and more scalable ways to deliver this. Next week, we’ll publish a case study about HCLTech — a global technology leader — that demonstrates how delivering this type of content is possible when […]
