I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a search marketing survey.

From last year’s survey, we highlighted five key trends that we saw in the search marketing industry. This survey will look into the challenges, tasks, budgets, and initiatives for 2019 that marketers are thinking about the most. We will also be asking about information related to your staffing this year, too. We welcome any marketer who has responsibilities for their company’s paid search advertising or SEO initiatives to take the survey. And we welcome colleagues who manage search marketing efforts on behalf of marketer clients — such as agencies, vendors, or consultants — to also take this survey.

For your efforts, we will share highlights of the data collected with those who answer the survey.

Click here to start the questionnaire.

If you know others who would be interested in this survey, please forward to relevant colleagues who are in charge of or manage your company’s search marketing efforts:

  • The survey takes about 15–20 minutes to complete.
  • The survey will be live until February 15, 2019.
  • Responses will be kept strictly confidential and published only in an aggregated and anonymous manner.