Lead Nurturing Competencies

Portfolio and product marketing teams aren’t failing because of capability gaps; they’re failing because of structure, according to our latest research report, The State Of Portfolio And Product Marketing In 2026. The newly released study found that, as organizations centralize budgets at the same time as embedding portfolio and product marketing teams further into business […]

Italian B2B marketing has clarity on strategy but struggles to execute. Misaligned budgets, goals, and campaigns are limiting impact and preventing growth at scale.