Volatility Puts Culture Energy At Risk

Your organization is navigating turbulent, volatile waters, and my colleagues at Forrester are helping you navigate this, whether you’re in technology; B2B marketing, product, and sales; or B2C marketing, CX, and digital. But what is happening in your team? As a valiant team leader, you’re doing your best to manage the uncertainty your team feels in the face of external volatility and the internal adjustments — changes in budget, project priorities, leadership, etc. — that naturally follow. But this is taxing and gradually erodes your team’s culture energy. Across the four dimensions of culture energy:

  • Cultures that can’t adapt through volatility will decline in culture energy.
  • Managers’ inability to provide motivation will accelerate this decline.
  • Once shortcomings impact team culture energy, purposefulness takes a hit.
  • Commitment becomes a culture’s last hope.

Buoy Your Team’s Culture Energy With Data-Proven Manager Actions

People managers who continuously foster team trust improve employee loyalty, satisfaction, and retention. My new trend report uses Forrester survey data to illustrate the relationship between trust, team culture, and specific manager behaviors. It’s a short but sweet report that makes it clear how leaders can preserve and elevate their team experience and culture energy despite the challenges all around them.

  • Team leaders: Use this data to improve your own management practices.
  • Senior leaders: Use this data to create standards for your managers that will improve their team cultures to raise overall organizational culture energy.

I facilitate educational guidance sessions and workshops to put this data into action with your team. Forrester clients can reach out to their account team to schedule a format that will address specific challenges and goals.