We’ve just finished a report on the next wave of innovation in what we call the mapping industry. Here’s the blurb and a video introducing the ideas. Please let me know if you’d like to talk about the potential for developers in every company to build unique applications for the physical future.

Forrester clients can read the report here.

Any digital leader or developer who wants to build an application for the physical world — IoT, self-driving car, augmented reality, location intelligence, and so on — will find it a daunting task. Today’s closed stacks and do-it-yourself data strategies mean that only the most advanced digital companies will bother. To unlock the potential of hundreds of thousands of real-world applications, companies need a better option. We have identified the new requirements for a mapping industry built on software, with a layered data architecture and open mapping platforms.