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Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]
Blog
I’m not generally known for my prowess in DIY projects. When anything needs fixing or putting together, and certainly when constructing from scratch, I prefer to leave it to people who know what they’re doing. The reasons for this are primarily time, inclination, and disposition, together with the knowledge that other people tend to be […]
