I suspect that there are two reactions to this video:

  1. "Oooooh, cool! Now I want a Prime Computer!"
  2. "Who the heck is that guy?"

Count yourself on one side or another of this dividing line of humanity. I bet some enterprising company could take this commercial, digitally alter it to include a different product, and still reach people in Category #1. (At least, consumers in Great Britain, and the attendees at the San Diego Comic Con.)