Social Strategy: What’s Your Policy?
Erin Provey , VP, Principal Analyst
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New For 2026! B2B Marketing Budget Planning Guide + Workbook
Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.
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Customer Success Enters The Agentic Era
Shari Srebnick
20 hours ago
Customer success teams have never been short of data. Health scores, product usage, sentiment signals, and relationship context exist across systems — but turning that data into insight and timely action has required human stitching, manual judgment, and constant coordination. Gainsight’s recent introduction of its Model Context Protocol (MCP) matters because it collapses that gap. The promise of MCP isn’t to just […]
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Why Marketing Plans Fail And How A Plan Of Record Fixes It
Craig Moore
4 days ago
Marketing teams invest heavily in annual planning — but once execution begins, reality starts to drift from it. Learn how a marketing plan of record can help teams stay focused.