SiriusDecisions Summit 2020 will take place in just a few weeks — from May 4 through May 7 — and I hope you’ll join us! Our flagship event may be virtual this year, but the combined Forrester and SiriusDecisions research teams will still be delivering the real insights and guidance your organization needs to succeed in these challenging times.

I’m particularly honored and excited to be partnering with Amy Hayes to deliver the opening keynote this year. Amy and I will be unveiling new research that delves into the future of B2B buying — the environmental factors driving profound changes not only in the behaviors of modern buyers but also into their overall expectations for the relationships they have with organizations. And true to form for every Summit keynote, we’ll be sharing a new customer-centric model for anticipating, planning, and delivering the experiences your future buyers will expect.

I’m also looking forward to taking a deep dive into the landscape of advanced data management solutions for B2B organizations, sharing insights and lessons learned from our ongoing coverage of this technology market, including a recent evaluation of the leading vendors. Every marketer knows that they need to be data-driven, but a lack of ready-made solutions has prevented too many companies from making progress toward that goal. That may be changing with the emergence of a new class of packaged applications that includes standalone customer data platforms (CDPs) — and I’ll be sharing our perspective on their current capabilities as well as tips for adoption, operationalization, and optimization.

With more than 120 livestreaming sessions including keynotes, foundation sessions, track sessions, virtual networking, 1:1 meetings with your favorite analysts, and an interactive marketplace, this will be the event of the year for B2B marketing, sales, and product professionals. To join us, please register here.

I look forward to connecting with you soon!