The Data Digest: US Triple Play Subscribers’ Profile

[Posted by Reineke Reitsma]

Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.

About 80% of consumers are satisfied with the reliability and quality of their phone, Internet, but churn risk is considerable: four out of ten of bundle subscribers say they would consider switching providers if a cheaper price were offered.