The Heretech, episode 30: Cisco’s myPlanNet serious game

Forrester

Dec 15 2009

Stephen Liu and Petra Neiger of Cisco explain how their serious game, myPlanNet, illustrates Cisco's 25 years in the networking business. And it's an amazingly successful marketing tool. Plus, a quick pointer to a site that suggests how to get lots and lots of user-generated content. (c) 2009 Tom Grant.

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