- SiriusDecisions 2016 Summit opened with a classical pianist to demonstrate the key concepts of Adopt, Operationalize and Optimize
- Over 2,500 sales, marketing and product leaders were a rapt audience for a star-studded production of data-driven research
- The tweets were fast and furious as Summit swung into high gear and our keynote presenters took the stage
With an event tagline like “The Art and Science of Intelligent Growth,” it shouldn’t be at all surprising that the Summit 2016 social media megastorm was kicked off in 5-7-5 poetic form – courtesy of SiriusDecisions’ own VP of Information Technology and resident haiku master, Jonathan Block:
— Jonathan Block (@jblock) May 24, 2016
After an unbelievable opening classical piano performance to demonstrate the key Summit concepts of Adopt, Operationalize and Optimize (and the revelation that Tony Jaros’s favorite band is The Rolling Stones), over 2,500 sales, marketing and product leaders were a rapt audience for an innovative, star-studded production of data-driven research that only SiriusDecisions can orchestrate.
Classiest opening to a conference EVER! #SDSummit
— Melissa Madian (@MelissaMadian) May 24, 2016
— Mijana Germanski (@MijanaGermanski) May 24, 2016
— Rachel Truair (@RachelTruair) May 24, 2016
An inspirational keynote address from internationally acclaimed chef Marcus Samuelsson kept the attendees on the edge of their seats as he spoke of his childhood and amazing trajectory to becoming a three-star Michelin chef. “The kindness of others and the randomness of luck have always been very important parts of my journey,” he said.
— Chris Beaty (@CBeaty) May 24, 2016
— George Gallate (@gallate) May 24, 2016
— Stacey Clement (@StaceySClement) May 24, 2016
From there, attendees progressed to additional sponsor case study sessions and SiriusFoundations presentations, designed with the first-time delegate in mind as they introduced key SiriusDecisions concepts, frameworks and terminology. While the tweets were fast and furious as Summit swung into high gear and our keynote presenters took to the stage, here are just a few of our favorite observations. Customer experience and content were major themes.
— Meredith Giersch (@MeredithGiersch) May 24, 2016
— LinkedInB2B (@LinkedInB2B) May 24, 2016
— Marc Gonyea (@marcgonyea) May 25, 2016
— Tim Clarke (@TimxClarke) May 25, 2016
Summit 2016 also marked the debut of the SiriusLabs, track sessions specifically designed for attendees seeking advice on how to better “adopt, operationalize and optimize” some of SiriusDecisions iconic models.
This is a cool, new format for content at #sdsummit called SiriusLabs. Unveil a model & then use a tool in the session operations like it.
— Jen Pockell Dimas (@jenpwkboxer) May 25, 2016
At the end of Day 2, all of the behind-the-scenes work involved in creating new research and making Summit 2016 the biggest B2B event of the year was perhaps celebrated best by one of SiriusDecisions’ own:
— Jeff Lash (@jefflash) May 25, 2016
If you weren’t able to make it to Summit this year, we hope these tweetable takeaways give you plenty of reason to be one of our Early Bird bookers in 2017! Stay tuned to siriusdecisions.com and #SDSummit for more Summit details and recaps!