Kate Pierpont

Principal Editor

Author Insights

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You Got RevOps on My Buying Groups! Two Great Tastes Collide at Summit 2020

Kate Pierpont May 6, 2020
For any card-carrying child of the 1980s, the famous “You’ve got chocolate in my peanut butter!” Reese’s Peanut Butter Cups commercial was not only ubiquitous, but it also showcased a scenario you secretly hoped was possible in the real world. One day you’re roller skating down your suburban street, minding your own business and eating […]
Blog

The Courage to Care: Dr. Brené Brown Opens a History-Making Summit 2020

Kate Pierpont May 4, 2020
There are no two ways about it — even though 2020 brought with it a need for a totally reimagined event, when the virtual Forrester SiriusDecisions Summit 2020 experience officially kicked off on May 4, the tremendous spirit that propels this unparalleled event was very much alive, well, and ready to interact!  And in these […]
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Dare to Disrupt Yourself: The Revenue Operations Function Takes Off at Summit 2019!

Kate Pierpont May 7, 2019
“Have you ever looked up at a plane in the sky and wondered where it is going?” Dana Therrien asked Summit 2019 attendees at the start of his keynote session with Kerry Cunningham, “Revenue Operations: Now Is the Time” He shared his fondness for the flight-tracking app, Planes Live, that allows users to watch planes […]
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Change Is Coming: The Revenue Operations Charter Is Born

Kate Pierpont April 17, 2019
When B2B companies align their revenue engine – the sales, product and marketing functions – they grow 12 to 15 times faster than their peers and are 34 percent more profitable. However, in spite of years of SiriusDecisions research supporting the positive impact of alignment, we continue to hear from clients who are struggling to […]
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With Confidence Comes Authenticity: The SiriusDecisions Women’s Network Talks Leadership, Collaboration and Inspiration at TechX

Kate Pierpont December 6, 2018
When SiriusDecisions Vice President of Research Megan Heuer joined SiriusDecisions over 10 years ago as its first female analyst, she was told by the other analysts that there was a big difference in the meetings after she joined compared to before. “No one swore at the research meetings!” she laughed. “It took a while for […]
Blog

Winning the Three-Legged Race: How to Align Account-Based Marketing and Sales Technology Using the Demand Unit Waterfall™

Kate Pierpont November 9, 2018
  • A B2B organization’s sales and marketing teams must collaborate to ensure an aligned demand management process
  • Matt Senatore and Barbara Rubis presented “Aligning Account-Based Marketing and Sales Technology Using the Demand Unit Waterfall™” at this year’s TechX in New Orleans
  • Sales and marketing should select technology according to their business requirements for operationalizing the Demand Unit Waterfall
Blog

The Cure for Categoritis: The SiriusDecisions Tech Stack on a Page Debuts at TechX!

Kate Pierpont November 8, 2018
Have you been suffering from a lack of innovation? Unwieldy processes and wasted budget got you down? Are you plagued by inefficient workarounds and general complacency? Feeling bloated and overwhelmed by the feeling that your organization just has “too much” tech and is facing a lack of adoption or engagement? If you answered yes to […]
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The Watershed Moment: How Alteryx, Inc. Transformed Enablement Through Tech

Kate Pierpont October 24, 2018
  • Faced with the challenge of supporting a swiftly growing organization, Amy Pence of Alteryx turned to tech to transform enablement
  • Although tech was ultimately the linchpin in the enablement transformation, Alteryx took a decidedly non-tech approach to revamping its in-classroom training
  • The boot camp training at Alteryx was overhauled so it was now participant-led and incorporated hands-on learning to keep people engaged; tech helped get new associates onboarded faster than ever
Blog

SiriusDecisions TechX 2018 Takes on The Big Easy!

Kate Pierpont October 5, 2018
Think of New Orleans and what immediately comes to mind? Mouth-watering Creole food. Incredible music. A robust culture that is so distinctly its own. Perhaps lesser known amid the mystique that surrounds New Orleans is that it is also rapidly becoming known as a thriving hub for digital and tech companies – so much so […]
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Summit 2018 Highlights: All We Can Say Is…Wow!

Kate Pierpont May 16, 2018
This year, in picture-perfect step with the event theme of “Building the Playbook of Intelligent Growth,” Summit was positively cinematic from the opening credits to the final scene – to say the very least. With each day’s agenda presented as a series of “Acts,” Summit attendees were treated to a montage of clips from famous […]
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Brand Building Through Storytelling: Summit 2018 Keynote Speaker Molly Bloom’s Story of Reinvention

Kate Pierpont May 9, 2018
  • Former athlete, “poker princess,” and celebrated author of Molly’s Game, Molly Bloom was the opening keynote speaker at Summit 2018
  • Molly Bloom shared her incredible story to a rapt crowd of over 3,000 B2B sales, product and marketing leaders at Mandalay Bay in Las Vegas
  • According to Molly Bloom, “You can never place enough value on people wanting to be heard, seen and remembered”
Blog

Event Strategy: Q&A with Stuart Gold of Domo

Kate Pierpont September 27, 2017
Editor’s note: This post is part of the ninth issue of our B2B Marketplace Newsletter, a resource for marketing and events professionals from leading technology and services providers. Go here to learn more and subscribe. Domo is a SaaS-based business management platform that puts real-time data directly in the hands of everyone in the organization from CEOs […]
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Event Strategy: Q&A With Ray Kemper of Televerde

Kate Pierpont August 25, 2017
Editor’s note: This post is part of the eighth issue of our B2B Marketplace Newsletter, a resource for marketing and events professionals from leading technology and services providers. Go here to learn more and subscribe. Televerde is a global sales and marketing solutions provider dedicated to acquiring new business and accelerating revenue for its clients. It […]
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How Do You Measure Event Performance?

Kate Pierpont July 26, 2017
Event marketers know that there are no two ways about it – when aligned to relevant company goals, events can seed, create, nurture, enable and accelerate demand. SiriusDecisions benchmark data shows that organizations of all sizes continue to allocate a substantial amount of their demand creation budgets to events.  To understand return on event spend, […]
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A Summit Like No Other: Summit 2017 an Astounding Success by All Measures!

Kate Pierpont May 31, 2017
  • With a theme of “Aligning Priorities to Drive Intelligent Growth,” the 2017 Summit boasted over 3,000 attendees!
  • Amazing networking events, 100 case studies, Jewel, Daymond John and so much more made this an unforgettable event for delegates and sponsors alike
  • #SDSummit trended nationwide and the new Demand Unit Waterfall was top regional trend on Twitter
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Authenticity, Mindfulness and How to Live a Life Uncommon: Jewel Sets an Inspirational Tone for Summit 2017

Kate Pierpont May 17, 2017
  • Singer, songwriter, actress, poet, painter, philanthropist Jewel was the Opening Day Keynote speaker at Summit 2017
  • From the moment she stepped on stage at the Venetian in Las Vegas, Jewel spoke (and sang!) from the heart to a spellbound crowd of Summit attendees
  • Authenticity, mindfulness and how to live a life uncommon – Jewel sets an inspirational tone for Summit 2017
Blog

Viva Las Summit! Five Things to Expect at Summit 2017

Kate Pierpont May 8, 2017
  • Five things to expect at Summit 2017 in Las Vegas
  • Networking, 100 case studies, Jewel, Daymond John and so much more are on tap for Summit 2017
  • The 2017 Green Tie Gala will feature the Counting Crows
Blog

Where Does Event Strategy Fit In?

Kate Pierpont March 29, 2017
We hear it time and again – when planning for the upcoming year, companies struggle to determine where to position events in their overall marketing mix. When faced with the facts of a substantial budget commitment and difficult-to-measure lead return, organizations become conflicted on how much to allocate toward events and how to determine if […]
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The Three Facets of Event Sponsorship: Customer Engagement, New Business and Brand Awareness

Kate Pierpont January 25, 2017
  • Events are often the largest expense for a marketing function, and come with a fairly high amount of scrutiny on metrics
  • Events can be hugely influential in converting an existing prospect or moving someone along the pipeline
  • There are three facets of event sponsorship to consider: customer engagement, new business and brand awareness
Blog

Summit Europe 2016 Highlights: Following the Golden Rule of B2B Lead Development

Kate Pierpont September 27, 2016
  • Teleservices teams are being managed and measured inconsistently, which impacts their ability to track and improve their performance
  • Teleservices reps are being asked to juggle a range of activities with no structured guidance or support; this results in inconsistent performance
  • Organizations are not managing the most important determinant of teleprospecting success: the quality of their conversations with prospects
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