Three Truths About Value For Customers (Hint: You Cannot “Deliver” It)
Is your organization starting to embrace the idea that value for customers matters? Great. But your organization cannot “deliver” it. No one can. That’s not how value works.
Check out this 90-second video below (no audio) to learn:
- Three truths about value for customers that explain why no organization can “deliver” it.
- The key role that a customer’s value network plays.
If you have access to Forrester’s research, you can:
- Read about how to rethink value for customers in the report Value For Customers: The Essence Of Customer Obsession.
- Schedule a conversation with me.