What’s a Marketing Forum without. . .

Generative AI, signal loss, regulation, macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C Marketing team’s newest adtech analyst to help clients navigate it all.

Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?