What’s a Marketing Forum without. . .

On April 1, Apple turns 50. In his anniversary letter, Tim Cook reflects on the company’s founding beliefs and invokes the long-standing manifesto: “Think Different.” It’s a fitting tribute. A company many assumed would struggle to find its footing after Steve Jobs has instead compounded its advantage under Cook — not by abandoning its principles, but by institutionalizing them. The secret […]

Starbucks’ recent rewards program update should have been a brand win — instead, it triggered a wave of frustration. Loyalty marketers can learn from the missteps.