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< Blogs
Home > Featured Blogs > When Do CIOs Respond to Marketing Messages?

When Do CIOs Respond to Marketing Messages?

Marisa Kopec, Senior Vice President, Research Product Management

Sep 24 2012
Categories
  • B2B Research

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Adding A Product-Led Growth Strategy To A Traditional B2B Organization

Lisa Singer May 16, 2023
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]
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What Does It Take To Successfully Execute A Marketing Transformation?

Mavis Liew May 11, 2023
A marketing transformation, which is a significant shift in an organisation’s marketing approach, often becomes necessary for companies striving to remain relevant and competitive in today’s rapidly changing market landscape. From evolving customer needs and preferences to emerging technologies and channels, businesses must continuously adapt their marketing capabilities to drive revenue growth and increase customer […]
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