• Making sense of the ever-expanding B2B marketing and sales technology landscape is no easy task
  • At the second annual SiriusDecisions Technology Exchange, hear from peers who have already implemented the latest technologies
  • The highlights of this year’s TechX agenda include 14 practitioner case studies that will take place on the first day of the event

As we get closer to the second annual SiriusDecisions Technology Exchange, which will be held in Austin on November 15-17, delegates can look forward to a great experience with a full schedule of content and activities. During the two-day event, attendees will have the opportunity to hear from dozens of B2B practitioners about technology best practices and real-world examples of successful implementations of marketing, sales and product technologies by B2B organizations.

Among the highlights of TechX this year will be more than a dozen guest speakers who will present on the mainstage and during the breakout sessions. These B2B leaders have compelling stories to tell about how they have leveraged the power of technologies to help fuel their results. Please follow them on social media and click on the links below for a preview of the topics that each of these featured guests will cover at TechX.

Also, be sure to start following the event’s hashtag at #SDTechX for more great content and previews leading up the event. And visit the TechX site to review the complete agenda, list of speakers and other activities at TechX.

See ya’ll in Austin!

Client Guest Keynotes

How Technology, Process and Partnership Drive Blackbaud’s Demand Center

Mary Pat Donnellon, Blackbaud

Mary Pat Donnellon
Vice President, Marketing, Blackbaud

Michelle Duckett, Blackbaud

Michelle Duckett
Senior Manager, Marketing Operations, Blackbaud

Fireside Chat: What’s Fueling the Marketing and Sales Technology Market?

Peter Arrowsmith, JMI

Peter Arrowsmith
General Partner, JMI
LinkedIn profile

Devon McDonald, OpenView

Devon McDonald
Partner, OpenView

Fireside Chat: The State of the Marketing Cloud

Matt Zilli, Marketo

Matt Zilli
Senior Director, Solution Marketing, Marketo

Kishan Chetan, Microsoft

Kishan Chetan
Principal PM Manager, Microsoft
LinkedIn profile

Stephen Streich, Oracle

Stephen Streich
Senior Director, Product, Oracle Marketing Cloud

Laura Horton, Pardot

Laura Horton
Director of Marketing, Salesforce Pardot

Driving Technology Adoption in B2B

Brian Vass, Paycor

Brian Vass
Vice President, Sales & Marketing Technology, Paycor
LinkedIn Profile

Guest Spotlight Speakers

The Account-Based and Customer Marketing Stack: Capabilities Required for Impact

JJ Kardwell, Everstring

J.J. Kardwell
President and Co-Founder, Everstring

Applying Agile: How It Can Help and When It Doesn’t

Davor Golac

Davor Golac
Group Manager, Office 365, Microsoft

Building the Capability-Led Sales Tech Stack

Greg Munster, Red Hat

Greg Munster
Senior Director of Global Sales Productivity, Red Hat

Building the Capability-Led Marketing Tech Stack

Peter Mcrae, TIBCO

Peter Mcrae
Director, Marketing Technology, TIBCO


For a complete list of all speakers and events on the TechX agenda, visit the TechX site.