The Ukraine War And The CEO
Forrester CEO George F. Colony gives his advice to CEOs contending with the ramifications of the Russia-Ukraine War.
B2B Companies Take Action — To A Point — In Response To The War In Ukraine
A recent survey of B2B organizations shed light on what they have been willing to do in response to the war and what has driven those decisions.
The War In Ukraine: Four Ways Portfolio Marketers Can Respond
The war in the Ukraine is disrupting companies' go-to-market strategies and Portfolio Marketers need to adapt. This blog provides four things to consider.
Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia
Forrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act. But the situation in Ukraine is different than other (past or present) issues on which companies have taken action. It’s not caught up in the current culture […]
Advertisers Are Inadvertently Funding Russian Disinformation
Disinformation is fueling war, and advertisers are inadvertently funding the problem. It's time to fight inertia and take action against disinformation.
Here’s How To Update Your Risk Management Posture Given The War In Ukraine
Risk management leaders in Europe and worldwide are already being impacted by the war in Ukraine and the sanctions imposed on Russian and Belarusian actors. Forrester analysts provide their guidance in this post.
Prepare For A New Era of Cyberthreats
Russia's invasion of Ukraine has permanently altered the cyberthreat landscape; discover the specfic actions to take now.
How can we help?
Learn how Forrester can help you navigate the effects of the war in Ukraine. Forrester clients who’d like to discuss the specifics of our recommendations for their businesses are welcome to schedule guidance sessions with our analysts.
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