Leading Through Volatility: Webinar Series B2B Marketing, Sales And Product Expert Panel

Is Your B2B Marketing Strategy Prepared For Constant Volatility?

The game has changed for go-to-market strategies. Shifting buyer behaviors, global uncertainty, and rapid tech disruption are rewriting the rules. For B2B marketing, sales, and product leaders, it’s no longer enough to react — you need to lead with bold, proactive strategies.

How do you stay ahead? Focus on stable market segments, cut unnecessary costs, and tap into real-time buyer and customer insights.

Watch this on-demand webinar to hear a panel of Forrester’s analysts discuss thriving in today’s turbulent landscape. Featuring insights from the volatility research our clients use to navigate uncertainty, you’ll discover powerful scenario-planning tools, compliance strategies, and bold actions to seize opportunities while managing risks in a poly-crisis world. Learn how to fine-tune your budget, empower your teams, and make smarter, faster decisions to drive success.

Discover how to:

• Ruthlessly prioritize your target market segments for maximum impact.
• Eliminate duplicative technologies and reduce nonstrategic operational costs.
• Strengthen resilience through continuous customer insights.
• Leverage scenario planning to anticipate change.
• Accelerate decision-making and delegate more to your front lines.
• Keep compliance requirements central as you adapt.