Katie Linford
Principal Analyst
Author Insights
Blog
Is Your Quest To Build A Modern, Automated, Optimized Tech Stack Leaving Your Customers Behind? Probably.
Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.
Blog
Marketing Operations Must Rationalize Revenue Technology To Achieve Customer Experience Goals
Marketing operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.
Blog
How Do You Know If Your Martech Is Working For You?
Do you know if your martech stack is actually working for you? From assessing current tech investments to considering new solutions to enhance your martech stack, ensuring maximum return on marketing technology spend can be challenging.
Blog
Gaining Alignment On Martech Decisions
Regularly evaluating your martech stack helps ensure that your technology continues to provide value and supports business objectives. Ask five key questions to help bring clarity to your decision-making.
Blog
Marketing Efficacy And Operations Hinge On Marketing Resource Management
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for […]