Media Alert

Due to stronger-than-expected economic and profit growth revealed in 2003 year-end GDP and financial reports, Forrester Research, Inc. (Nasdaq: FORR) is raising its forecast for US IT spending growth to 5 percent in 2004, up from 4 percent. In related research, Forrester’s first CIO Confidence Poll, a survey of North American CIOs, confirms growing optimism [...]

A new report from Forrester Research Inc. (Nasdaq: FORR) introduces Organic Business, an emerging business strategy in which firms bring their business processes and services online where they can be embedded in their customers’ and suppliers’ operations. Companies like Amazon.com, Dell, General Motors, LendingTree, and Verizon are already using this approach to create new consumer [...]

Forrester Research, Inc. (Nasdaq: FORR) will provide answers to the critical issues facing business and IT executives at its upcoming GigaWorld IT Forum. More than 120 sessions will address a wide range of topics, including “Outsourcing, New Regulations, And Other Shocks To The System,” “Paving The Road Out Of IT Hell,” and “The Future Of [...]

As Google moves toward its anticipated IPO, there are limits to the company’s future success. According to a new Forrester Research, Inc. (Nasdaq: FORR) report, Google’s dominance will be diluted as Microsoft and Yahoo! gain strength in the search industry. “Google has seen tremendous growth, in terms of consumer use and paid search ad revenues. [...]

To reduce the cost of serving customers, credit card providers must focus on right-channeling — migrating transactions from higher-cost, human-assisted channels to the Web. According to a new Forrester Research, Inc. (Nasdaq: FORR) report, “How To Right-Channel Credit Card Customers,” most card providers have yet to succeed at right-channeling. “To achieve right-channeling success, providers need [...]

Forrester Research, Inc. (Nasdaq: FORR) today introduced WholeView 2 Research, a comprehensive and unified view of technology’s impact on business. WholeView 2 Research serves as the foundation for Forrester’s product families: Research, Data, Consulting, and Community. Clients use Forrester’s offerings to make decisions about business strategies, technology investments, implementation challenges, and customer trends. WholeView 2’s [...]

Adoption rates for business process management (BPM) software have grown from 11 percent in 2002 to 33 percent today, according to a recent survey from Forrester Research (Nasdaq: FORR). In response to the increasing demand for BPM software, and the growing list of vendors selling solutions, Forrester reevaluated the top pure-play BPM vendors based on [...]

The European music download scene will turn around in 2004. Many consumers who have routinely downloaded for free will become resigned to paying for legitimate services. Portals will benefit first; Apple’s iTunes and Napster will win in the long run. “Attempts to stop illicit downloading in Europe have failed so far,” said Forrester Senior Analyst [...]

In response to growing demand for a low-cost and easy to implement alternative to traditional customer relationship management (CRM), Forrester Research (Nasdaq: FORR) today introduces its 2004 Hosted Sales Force Automation (SFA) TechRankings assessment of four key solutions. Forrester invited CRM vendors offering hosted SFA products or services to participate in TechRankings, an objective, scenario-based [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its fourth-quarter and year-end 2003 financial results, in line with its previous financial guidance. Fourth-Quarter Financial Performance Total revenues were $35.3 million, compared with $23.5 million for the fourth quarter of 2002. On a GAAP-reported basis, which reflects an effective tax rate of 31 percent, Forrester reported fourth-quarter [...]

Forrester is an independent technology research company that providespragmatic and forward-thinking advice about technology’s impact onbusiness. Business, marketing, and IT professionals worldwide collaboratewith Forrester to align their technology investments with their businessgoals. Forrester offers products and services in Research, Data, Consulting, and Community. In February 2003, Forresteracquired Giga Information Group. Established in 1983, Forrester isheadquartered [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter results conference call on the Web at 11:00 a.m. Eastern time on Wednesday, January 28, 2004. The call will be available at www.forrester.com. Investors who want to hear the call should log in to www.forrester.com at least 15 minutes prior to the event’s broadcast. Instructions are [...]

The tools that have helped American companies have a much sharper focus on the return on investment of their Web sites have arrived in Australia. Forrester Research (Nasdaq:FORR), a recognised leader in the US for evaluating Web site usability to drive profitability, islaunching its Web Site Review Program in Australia with one of Australia’s established [...]

A recent series of more than 50 reports from Forrester Research, Inc. (Nasdaq: FORR) reveals the top IT trends for 2004 and technology predictions across a number of industries. According to Forrester, this year will see continued growth for Linux and offshore outsourcing, an increased focus on technology to measure corporate performance, and early signs [...]

Despite the dot-com bust, Forrester Research, Inc. (Nasdaq: FORR) finds that IT investments in eCommerce are alive and well. New research from Forrester estimates that eCommerce budgets will outpace the rest of IT budgets, with about three-fourths of companies maintaining or increasing their investments in eCommerce initiatives. Spending on sell-side (customer-facing) eCommerce initiatives will grow [...]

Effective marketing to America’s diverse population has never been a one-size-fits-all practice. A new Forrester Research, Inc. (Nasdaq: FORR), Consumer Technographics® report identifies key differences in technology adoption, media consumption, and receptiveness to marketing among Asians, Blacks, English-speaking Hispanics, and Whites. “Marketers should take note. Understanding the differences among each group is critical to developing [...]

Regulations that mandate the ability to trace the origins of food are being put in place to control the food chain, solve food scares quickly, and prevent bioterrorism. In Europe, The Health and Consumer Protection Directorate will come into law on 1 January 2005, and The Bioterrorism Act in the United States came into effect [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the winners of the sixth annual Emerging Technology Showcase awards. More than 300 senior-level IT attendees and Forrester analysts recognized six companies for their innovative technologies, the culmination of The Emerging Technology Showcase at the Phoenician Resort in Scottsdale, Ariz. This week’s event featured technology demonstrations and discussions [...]

Spending on application software — such as ERP and call center apps — tops the 2004 buying list for IT execs in Germany, France, the Netherlands, and the UK. But according to a new report by Forrester Research B.V. (Nasdaq: FORR), most hardware categories face a sluggish year, and system integrators will have a hard [...]