Media Alert

Consumers are turning away from secondary telephone lines in favor of cheaper wireless service and widely available broadband, marking the beginning of the end for conventional telecommunications networks. New communication options already displace telephone service in 1.7 percent of households. According to new research from Forrester Research, Inc. (Nasdaq: FORR), more than 5 million American [...]

To help companies select the best vendors and implement the right software products to propel their business forward, Forrester Research, Inc. (Nasdaq: FORR) today announced significant enhancements to its TechRankings research. TechRankings combines independent lab-tested evaluations, objective analysis, and online customization tools for selecting and implementing technology products. In its latest upgrade, Forrester focused on [...]

SMS gives Europe’s marketers a new channel to two-thirds of the 250 million European mobile phone owners who use SMS. But while early adopters easily book response rates five times higher than direct mail, long-term use of the SMS medium requires careful campaign planning, according to a new report by Forrester Research B.V. (Nasdaq: FORR). [...]

Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the survey, total US spending on online sales increased from $4.9 billion in November to $5.7 billion in December. The number of households shopping online increased to 18.7 million in December, from [...]

Poor returns from today’s walled-garden iDTV have disappointed UK finance firms, but instead of abandoning the channel, firms should use interactive advertising to generate leads in a multi-channel environment, according to a new report by Forrester Research (Nasdaq: FORR). But Forrester warns that only the UK’s biggest banks have the reach to make TV transactions [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, will broadcast its fourth-quarter and year-end financial results conference call on the Web at 11 a.m. EDT, on Wednesday, January 30, 2002. The call will be available at www.forrester.com. Investors who want to hear the call should log in to [...]

Forrester Research, Inc., today announced WholeView Research, a new approach to conducting, offering, and delivering emerging-technology research. Based on Forrester’s broad market coverage, WholeView Research provides companies with unified guidance on customer trends, business strategy, and technology investments to help them achieve their business goals. Designed to be comprehensive, simple-to-use, and accessible, WholeView offers Forrester [...]

The Institute for Supply Management™ (ISM) and Forrester Research, Inc. (Nasdaq: FORR) announce the release of the fifth ISM/Forrester Research Report On eBusiness, a first-of-its-kind report that tracks online activity for both manufacturing and non-manufacturing organizations. The primary finding in the latest Report is that the number of large-volume-buying organizations that reported cost savings from [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced a workforce reduction which is expected to result in the elimination of approximately 126 jobs, or about 22% of its workforce worldwide. The company also reiterated its fourth-quarter 2001 guidance. “Last year was a challenging one for most companies, and Forrester was no exception,” said George F. Colony, [...]

While overall consumer spending will drop by more than 5% by 2006, online sales will slide by less than 3% compared with Forrester’s earlier predictions, according to a new brief by Forrester Research B.V. (Nasdaq: FORR). Forrester now expects Europe’s retailers to drive €147.5 billion in sales in 2006 against the €151.9 billion forecast in [...]

A new report by Forrester Research, Inc. (Nasdaq: FORR) challenges personal computer and consumer electronics companies to rethink their approaches to creating new digital products. The report, “The Secret To Device Success,” explores the dynamics of new-product development and demystifies the factors behind its success or failure. Forrester asserts that devicemakers must concentrate on people [...]

Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 23rd survey in this monthly series, total US spending on online sales increased from $3.6 billion in October to $4.9 billion in November. The number of households shopping online increased to [...]

Today, almost 4% of online users in Europe have broadband access: This high-speed connection facilitates new types of online behavior, and today’s broadband users are highly active Net users, according to a new Technographics® report by Forrester Research B.V. (Nasdaq: FORR). “Broadband consumer behavior is uniform across Europe, and users exhibit classic early-adopter demographics: They [...]

Net-enabling B2B processes will offer European firms productivity gains of up to 50% in eight years, according to a new report from Forrester Research (Nasdaq: FORR). Cost savings, process benefits and the timing of gains will vary depending on a firm’s mix of B2B processes, but for all firms, achieving gains will require metrics, change [...]

While the downturn in equity markets takes its toll on online brokerage, Internet banking in Europe continues to attract more than 1 million new consumers a month, according to a new brief by Forrester Research (Nasdaq: FORR). “More than a third of European Internet users — 42 million people, or 14% of all European adults [...]

Web services — software designed to be used by other software via Internet protocols and formats — are spreading like wildfire throughout the software industry, but according to new research from Forrester Research, Inc. (Nasdaq: FORR), it’s time for business executives across all industries to pay attention. Web services will drive productivity gains by making [...]

Complex and expensive, online retail fulfillment costs form the bulk of retailers’ operating costs — 15% of sales, on average — and without close control, firms’ costs will spiral and service levels will plummet, according to a new report from Forrester Research (Nasdaq: FORR). “Europe’s misguided retailers enjoy blissful ignorance of fulfillment performance,” said Forrester [...]

While the number of UK consumers regularly using the Internet remains at a similar level to that of six months ago, the Internet is rapidly becoming an important tool for consumers to research and plan their purchase of goods and services. These are the headline findings from the latest biannual UK Internet User Monitor™ survey [...]

Broadband will accelerate the collapse of the generalist portal business model and provide a weapon for content producers to capture consumer revenues, according to a new report by Forrester Research B.V. (Nasdaq: FORR). “Portals mistakenly think they can dominate broadband but they already face erosion of value in the narrowband world as marketers divert their [...]