Media Alert

Today European telcos focus on financial engineering instead of attacking their real problems: lack of innovation and missed opportunities. Only by opening up their value chains and splitting organizations into separate network, innovation, and retail layers will telcos jump-start innovation and capitalize on new opportunities, according to a new Report by Forrester Research B.V. (Nasdaq: [...]

In response to today’s volatile economy, many financial services firms are changing their marketing campaigns to fear-inducing marketing messages to attract and retain clients. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), these efforts miss the mark with the affluent — those consumers with investable assets of at least $1 million. [...]

UK banks must drop their portal ambitions and shore up Net banking for small and midsize companies, according to a new Report from Forrester Research (Nasdaq: FORR). To win online SME relationships, institutions must add services like counselling and accounting connectivity to today’s banking platforms. Firms must separate these direct offerings from supplying indirect finance, [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced that Craig Stockdale will spearhead the establishment of Forrester’s brand in Australia. In addition, Kevin Rich has been hired in the Asia-Pacific region to lead efforts in the Tokyo sales office. Both appointments are effective immediately. “Australia and [...]

Many firms today believe that account aggregation — a consolidated view of a consumer’s financial accounts — will attract and retain customers by driving traffic to their site and collecting a gold mine of data for cross-selling. However, according to a new Report from Forrester Research, Inc. (Nasdaq: FORR), low customer adoption, high vendor costs, [...]

UK online business trade will hit £300 billion in 2005, but firms lack B2B capabilities to seize this opportunity, according to a new Report from Forrester Research (Nasdaq: FORR). To jump across the B2B capability gap, firms must determine their B2B personas, respond to market pressure for online trade and tap eMarketplace resources, advises Forrester. [...]

The newly published Media Buyers’ Table by Forrester Research (Nasdaq: FORR) provides UK media planners and buyers with a unique set of metrics to enable the implementation of more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on Web sites that participate in its online consumer research survey, the UK [...]

Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 18th survey in this monthly series, the softening economy finally took its toll on Web shopping — total US spending on online sales decreased from $3.9 billion in May to $3.2 [...]

The need of European audiences for local content in local languages compounds the upcoming content explosion — challenging Pan-European media hopefuls to re-engineer their value chain — according to a new Report from Forrester Research B.V. (Nasdaq: FORR). The company asserts that only a handful of big portals and multichannel media firms that leverage their [...]

Media companies, publishers, and portals in German-speaking countries have high hopes for broadband services. However, concerned by the cost of establishing broadband services, firms risk losing their most valuable customers for advertising and eCommerce revenue, according to a new Report from Forrester Research (Nasdaq: FORR). “By the end of 2002, more than 2.5 million people [...]

With European online retail growing to [EURO]152 billion in 2006, retailers must focus on capturing the [EURO]103 billion in potential gross profit generated over the next six years by targeting ripe categories and countries, according to a new Report by Forrester Research B.V. (Nasdaq: FORR). “The days of easily justified online retail investment are long [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced its financial results for the three months ended June 30, 2001. For the second quarter of 2001, revenues increased 21% to $46.4 million from $38.3 million in the second quarter of 2000. Net income for the second quarter [...]

The National Association of Purchasing Management (NAPM) and Forrester Research, Inc. (Nasdaq: FORR) announce the release of the third NAPM/Forrester Research Report On eBusiness, a first-of-its-kind report that tracks online activity for both manufacturing and non-manufacturing organizations. The report found that nearly 73% of organizations use the Internet for indirect purchases — an increase from [...]

Companies today are focusing more heavily on marketing as a critical component of customer relationship management (CRM), creating the need for new approaches to market directly to consumers and businesses. To help companies select the right vendors to help them optimize customer interactions and manage cross-channel marketing campaigns, Forrester Research, Inc. (Nasdaq: FORR) today introduces [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, plans to Webcast its second-quarter financial results conference call at 11 a.m., EDT, on Wednesday, July 18, 2001. The call will be available via Webcast at www.forrester.com. Investors who want to hear the call should log in to www.forrester.com at [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced a reorganization related to its sales force and the elimination of 111 jobs or approximately 15% of its workforce worldwide. The company also announced anticipated second-quarter 2001 financial results. “Today’s announcement is a two-pronged response to both the [...]

Forrester Research (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced a partnership with CACI Limited, an international leader in direct marketing, marketing analysis and information systems integration. The partnership will allow UK clients of Forrester’s Technographics research — which measures and analyses technology’s impact on consumer attitudes and behaviour [...]

Now that two in five Europeans have online access, consumer consumption of traditional media is changing, and while cannibalization has begun, the Net provides print media with opportunities, according to new research from Forrester Research (Nasdaq: FORR). “With the exception of travel, the Net isn’t even close to the top source of information in the [...]

By 2005, Canadian B2B eCommerce will surpass C$270 billion — making it one of the world’s largest Internet economies. At the Forrester Research (Nasdaq: FORR) Canadian eBusiness Leadership Forum, “Canada’s Internet Future,” more than 250 senior business leaders who are setting strategic objectives in eCommerce will learn how to compete in the progressive marketplace, build [...]