Media Alert

In light of the attacks on September 11, Forrester revisited its online shopping projections for this holiday season and is sticking with its original estimate of $11 billion, a 10% increase over the 2000 holiday season. Why? Consumers concerned about travel will turn to online gift-giving instead of visiting family. Forrester expects 6 million households [...]

Online content producers in the UK still cling to the idea that users will pay for their content because it has an intrinsic value — but according to a new report from Forrester Research (Nasdaq: FORR), they are wrong. Only by measuring “user payment potential” will companies focus interactive developments to maximize companywide returns. Forrester [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies and Evaliant Media Resources LLC, a privately held, New York-based, international provider of online advertising data, today announced Evaliant’s acquisition of Forrester’s Internet AdWatch™, a European online advertising tool. As part of the agreement, Forrester will take a minority equity [...]

Forrester Research B.V. (Nasdaq: FORR) today announced the appointment of Helmut Schwarz as vice president of European sales. Based at the company’s European Research Center in Amsterdam, Schwarz will report to the managing director of Forrester Research B.V., Robert W. Davidson. With responsibility for growing Forrester’s business with European clients and expanding the sales organization, [...]

Nontelecom companies face two distinct MVNO (mobile virtual network operator) options, but Forrester advises European firms to think long and hard before committing to a potentially disastrous MVNO. The much-hyped brand MVNO will reward only those few firms with powerful brands, niche customer bases, easily mobilized core businesses, and strong management support. The unexploited device [...]

Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 20th survey in this monthly series, total US spending on online sales increased from $3.98 billion in July to slightly over $4 billion in August. The number of households shopping online [...]

To help companies select the best enterprise portal server products to suit their needs, Forrester Research, Inc. (Nasdaq: FORR) today introduces Enterprise Portal Server TechRankings™, the seventh category in Forrester’s eBusiness TechRankings. Forrester invited all major companies in this market to take part in the product testing and evaluation process, in which six vendors have [...]

tRetail in the UK is in trouble — ROI is a distant possibility, while dozens of retailers chase tiny revenues, according to a new report from Forrester Research (Nasdaq: FORR). Rather than struggle on, retailers must reassess their opportunities now — the majority should at least abandon their stand-alone walled-garden presence in favor of shared-cost [...]

Due to the tragic events of September 11, 2001, Forrester Research, Inc. (Nasdaq: FORR) has postponed its Marketing Forum in New York. The Forrester Marketing Forum: “Making Money With The Web,” was originally scheduled to be held at the New York Marriott Marquis from September 23 to 25, 2001. Details regarding the rescheduled date and [...]

As fall approaches, entertainment marketers are gearing up for a season packed with blockbusters, bestsellers, and several new music and video game titles. While most Web-marketing budgets promote prerelease awareness using flashy sites, new online-marketing tactics hold enormous promise for Hollywood, book publishers, and the rest of the entertainment industry, according to a new report [...]

Forrester Research, Inc. (Nasdaq: FORR) regrets to announce the sudden passing of company President and Chief Operating Officer William M. Bluestein, Ph.D., 44, who died yesterday of an apparent heart attack while on vacation. Chief Executive Officer George F. Colony will assume Bluestein’s operational responsibilities. “All of us at Forrester are deeply saddened by Bill’s [...]

Political constraints and business indifference will prevent governments from saving 70% of corporate income tax filing costs through eFiling, according to a new report by Forrester Research B.V. (Nasdaq: FORR). Europe’s governments will only overcome internal hurdles through eGovernment networks that rope in commercial service providers and new Net-based services that win over their constituents, [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced that it has appointed CarolAnn Shindelar to the position of vice president, marketing. In this role, she will be responsible for directing the company’s overall marketing strategy in addition to extending Forrester’s brand as the unrivaled leader in [...]

Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 19th survey in this monthly series, total US spending on online sales increased from $3.2 billion in June to $3.98 billion in July, an indication that previous summertime spending dips were [...]

While most telecom giants have left the voice business for dead, new entrants are seizing emerging technology opportunities in the $230 billion market. According to a new report by Forrester Research, Inc. (Nasdaq: FORR), “Voice’s Next Evolution,” the voice market is ripe for reinvention. Moving voice from circuit-switched to packet-based networks (often referred to as [...]

When retail executives get down to calculating the ROI of their Web efforts, they are forgetting to turn their eyes offline. According to a new report from Forrester Research, Inc. (Nasdaq: FORR), retailers will find that their investments in online technology will pay off if they take a disciplined approach to site investments and ROI [...]

Total online logistics revenues will grow to €133 billion by 2005, equaling 21% of logistics overall, as freight exchanges die out and make room for a network consisting of logistics hubs, eMarketplaces, and private hubs, according to a new report from Forrester Research B.V. (Nasdaq: FORR). “European executives are right to be bullish about online [...]

European network operators’ view of MVNOs (mobile virtual network operators) is shortsighted and reactive, according to a new report by Forrester Research B.V. (Nasdaq: FORR). Instead of hosting a few brand-oriented MVNOs out of fear, network operators should adopt a portfolio strategy that spreads risks and draws benefits across three types of MVNOs, resulting in [...]

France has a unique online landscape — Minitel users still outnumber all other forms of online access. However, a new Technographics® Report by Forrester Research (Nasdaq: FORR) forecasts that the next five years will see this situation change completely, as French consumers go multichannel. “Minitel has held sway in France for the last two decades [...]