Media Alert

High usability and customer service marks earned Continental Airlines the No. 1 spot in the Airlines category, the latest addition to Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. [...]

Europe stands on the brink of a revolution in Internet access. By 2004, one-third of all Europeans — more than 219 million consumers — will regularly use their mobile phones to access Internet services according to a new Report from Forrester Research B.V. (Nasdaq: FORR). Although the sites that will host these services are already [...]

According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), financial services firms’ prospects are clouded by a new breed of Net-empowered consumers who don’t value the traditional service provided by today’s leaders. Financial firms will have to expand beyond their existing organizations to create autonomous subsidiaries, make acquisitions, or find partners willing to [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the promotion of Stanley H. Dolberg to vice president of research. Dolberg succeeds Stuart D. Woodring, who will be launching several new ventures for Forrester. The appointment takes effect immediately. “We are very pleased to announce Stan’s promotion to vice president,” said George F. Colony, chairman of the [...]

New affiliate programs redefine the consumer selling model as relationships between online retail and media sites mature. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), retail and media firms will share ownership of traffic, revenue, merchandising, and content to drive revenue and increase brand awareness. Affiliate programs will evolve from one-size-fits-all links [...]

Internet penetration in Europe will grow from 19% to 33% by 2003 as Europeans accelerate their integration of new technologies into everyday life. However, the popular embrace of mobile phones and the Internet will not mean that Europe can be viewed as a single market. In a new Technographics® Europe Report, Forrester Research B.V. (Nasdaq: [...]

A majority of companies are reporting skills shortages in IT and resorting to external help to close the gap. In order to survive, companies must change their skills and staff orientation toward an external technology (eT) focus and become people powerhouses. In a new Report, Forrester Research B.V. (Nasdaq: FORR) identifies three key elements needed [...]

By 2004, there will be 295 million smart cards in use in Europe. Companies today are using single-application smart cards to test the economies of scale for multiapplication smart cards, but transitioning to multiapplication cards, which offer a better business model and consumer proposition, will pose enormous challenges. In a new Report, Forrester Research B.V. [...]

More than 22% of North American households today actively follow sports on the Web. Just as the onset of online brokerage upset the balance of power in the investment world, the Internet will disrupt the broadcast network monopoly over the delivery of sports entertainment. In a recent Report, Forrester Research, Inc. (Nasdaq: FORR) predicts that [...]

Simple economics compels companies to win the hearts, minds, and wallets of young consumers. However, young consumers’ preferences for leading brands don’t correlate with traffic to these companies’ Web sites. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), certain companies don’t need mass-appeal sites at all and should redirect their online [...]

Although wireless companies are banking on third-generation (3G) wireless systems to catapult them into new markets, new business models, not new technology, will drive wireless growth. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), carriers must leverage simpler infrastructures with the power of the Internet to drive mobile eCommerce. To profit from [...]

To succeed in the Internet economy, companies must undergo a pragmatic revolution — deconstructing existing processes and organizations and reinventing them to meet new market demands. At the Forrester Executive Strategy Forum in Boston, more than 800 corporate leaders gathered to learn how they must reshape their external business relationships and internal organizations to meet [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the final agenda for the upcoming Executive Strategy Forum, “Beyond eCommerce: Winning In The Internet Economy,” to be held November 10-12, 1999, at the Westin Hotel Copley Place, Boston, Mass. This two-and-a-half-day Forum will focus on the eCommerce strategies and technologies that will enable companies to define and [...]

The US market for eCommerce services will boom as firms grapple with complex Internet initiatives linking internal technologies and processes to suppliers and customers. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), average eCommerce help budgets will rise from $750,000 in 1999 to $1.5 million in 2001. The increased demand for eCommerce [...]

Two-thirds of online shoppers feel insecure about exchanging personal information over the Internet, affecting the amount of time and money consumers spend online. According to a new Technographics Report from Forrester Research, Inc. (Nasdaq: FORR), privacy fears hold back Web shopping. Only a small percentage of Web users with serious concerns shop online, while consumers [...]

In a move to bring objective research and analysis to online consumers, Forrester Research, Inc. (Nasdaq: FORR) today announced the launch of Forrester PowerRankings — unbiased rankings of eCommerce sites in the most popular categories. Forrester’s PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide a complete assessment [...]

In a surprise outcome, established brokers — not dot-com startups — swept the top five places in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Schwab, Merrill Lynch, DLJdirect, Fidelity, and TD Waterhouse took top honors, outpacing relative newcomers Datek Online, E*TRADE, Ameritrade, Discover Brokerage Direct, and SURETRADE. The PowerRankings [...]

Propelled by its easy-to-use site, Amazon.com captured top honors in three categories — General Merchandise, Toys & Games, and Books, Music, & Video — in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester’s PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to [...]

Great prices helped Hallmark rank No. 1 in the Flowers category of the first ever Forrester PowerRankings today announced by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. Following Hallmark in the Flowers [...]